What is the future of affiliate marketing really going to be around in the nextthree years, five years, 10 years that sort of thing and a lot of the myth that i see online is people say oh you know affiliate marketing is in the past that's kind of like that's. That's old news it's it's being phased out all these sorts of things and I would have to say that i completely disagree and i'm about to share with you some stuff that really debunks that right.
The Future Of Affiliate Marketing Is Good For Those Who Adapt
So, let's pop on over here and i'm just going to do a quick little search, i'm going to say honey app let's take a look at this. So i'm, going to blow this up make it a little bit bigger look at this so i don't know if you're familiar with the honey app it's a little app like a little extension that you add to your browser it usually shows up right up here in the on the side here and when you go to website um if you if the honey app can see that you know for that similar website there's a coupon code or something else that you could use to bring the price down a little bit it'll recommend that you use a different coupon code or buyon a different website through a different link or whatever right i use it very briefly for a short period of time but what most people don't know is that that app when it uses those discount codes basically they're getting credit for having referred the business to the company or service that you're signing up for and therefore they're getting a commission for that so a large part not entirely but a large part of their revenue is based on affiliate commissions so check this out paypal decided to acquire the shopping and rewards platform honey for four billion dollars that's november 20th 2019. so the honey science corporation right the makers of the deal finding browser add-on add-on the deal finding browser add-on and mobile application they're buying that paypal looks like they're buying that for four billion dollars all right so let's take a look at one more let's look at credit karma oh it's not my credit card website sorry give me credit karma sold let's take a look at that one all right check this out credit karma so if you've ever signed up for credit karma, i've signed up for credit karma a lot of people signed up for credit karma you sign up you go through the setup process it gives you kind of a rough idea of what your credit score is, and and your credit history and then inside of the app it has all of these or inside of the website.
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It has and i think there is a mobile app, that goes along with it as well i believe so it recommends other credit cards that, you can sign up for that you're most likely to be able, to qualify for right I actually got my american express business cards through them so the cards that my company uses my department of operations my department of marketing
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Integrations
My marketing department myself the credit cards that we use for the various expenses in the business we got because i was on credit karma looking at what were the best cars that i was most likely going to be approved for business so whenever they so you go through this app it pulls your credit score pulls your data for you it aggregates it into one place and it tells you you know if you want a hot if you want a mortgage if you want a car loan.
Expect Ecommerce Retailers To Utilize Affiliate Marketing Even More
Features
If you want a credit card go apply here these are the places that you're most likely to qualify for based on, you know the data that it's able to pull up on you well, a huge portion of their revenue a vast majority of the revenue is affiliate commissions because when they refer for example when they referred me to american express.
Expect To See More Affiliate Marketing Agencies
Company
American express most likely paid them a commission for that referral because i signed up through to credit through the credit karma app right well check this out so credit karma was so earns revenue from lenders you pay the company when, let's see credit karma acquired so on february 24th 2020 Intuit announced that it planned to acquire credit karma for 7.1 billion dollars right so and those are just a couple of recent examples so when people ask me cala what is the future of affiliate marketing is it going to be here is it you know is it really going away guys affiliate affiliate marketing is not going anywhere right the the thing just went enterprise okay this is enterprise level affiliate marketing at its best companies that have set themselves up sell themselves up to get tons of affiliate commissions build vast user databases and then sell and exit and sell to bigger companies.
No, Affiliate Marketing Is Not Dead
Who want to acquire them and hold them as part of their their portfolio that's epic. Right so if you ask what do i think is the future of affiliate marketing. There's still there's still plenty of room out there for the little guy to get into the marketplace and start building an email list and start recommending offers to the marketplace and start earning commissions for that and all of that is great and that will continue to happen but i also see that as the marketplace continues to evolve as the marketplace continues to you know get smarter it seems like i think i think that the that we'll continue to see larger and larger commercial businesses add affiliate marketing as part of their revenue stream right affiliate marketing our affiliates.
affiliates of our products make up about, I want to say on any given month about 20 to 30 percent of our entire revenue on any given month so you know, they make up a pretty considerable portion of our income and we so not only do we teach people in one of my primary businesses full stack marketer.
The Future Of Affiliate Marketing Is Bright For Those Who Adapt.
How to be an affiliate marketer or a digital marketer but we also offer them the opportunity to sell our products as well and earn commissions. So we do that i believe that we're going to continue to see bigger and bigger companies continue to add. That revenue stream into their business model right to allow affiliates to come in and sell their products or services for them and earn commissions i don't see why that would go away in any way shape or form, and i do con i do think that we will continue to see big enterprise level plays like this where people create apps or browser extensions or websites. That acquire a ton of users for a free product or a free little service like the honey app or credit karma something for free doesn't cost them a lot but what they do is then through that that that database and that user database, they're able to refer customers to products or services earn commissions build up a huge user database and then exit and sell to larger companies for billions right so nothing really i think it's foolish to think.
Businesses Will Devote More Of Their Marketing Dollars To Affiliate Marketing
That the affiliate marketing to think about to think that market is ever going to go away it's really just going to evolve and become better, i believe right think about like how long throughout history as long as there has been sales there has been someone paying someone else a small portion of money to refer them customers probably since the day that sales started.
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Whoever created that idea probably also the very next idea was you know what not only will i get well i sell stuff i will pay other people who refer me customers to help me sell more stuff like why not it's been there throughout all of history why would it go away anytime soon right and that's really what the basis of affiliate marketing is so we all get started somewhere i think the majority of people. The easiest place to get started if you don't have big investment capital you don't want to go out and raise money obviously the simplest way to start is to pick a niche find an offer that you want to promote to that niche start getting traffic to that offer build an email list of people who are interested in that particular niche and continue to send products to that email list i don't think that that's going away anytime soon that is the obviously the easiest most gorilla most you know pound the pavement way of getting started and it can become extremely lucrative i have a friend on my t i have a buddy on my team right now
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Who's built multiple lists into the hundreds of thousands he's generally generated as much as a hundred thousand leads in a single day and you know he's built huge lists that have paid in millions and millions of dollars. So you can create a fantastic lifestyle doing just that or you can go to enterprise route raise capital create an app or a website or a browser extension, build a huge user beta database and liquidate that and create a billion dollar exit for yourself